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New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

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Players from Virginia (VA), United States are not accepted.
Players from Virginia (VA), United States are not accepted.

Bet365 was originally founded back in 2006 and has become one of the most well-established sports betting and cricket betting sites in the world, attracting players from all across the globe. As such, whether or not bet365 is a good sports betting site has already been answered… After all, it must be doing something right, right? However, we want to know what they offer, and how good their cricket betting service is. Is this where you should be placing your cricket bets? Let’s read on and find out in this in-depth bet365 sports betting review…

Signing Up at Bet365

Signing up with Bet365 is streamlined and easy, but offers plenty of security. The registration process can make or break whether or not you bother signing up with the site. The great news is that Bet365 allows you to register a new account in just a few minutes – and has put a lot of effort into making the whole process as easy as possible.

In order to register a new bet365 cricket betting account, you need to click on ‘register’ and enter basic information, such as name, date of birth, country, email address and phone number. You then enter your address and select a username and password. 

Finally, you will be asked to choose a four-digit ‘pin’ security number (make sure you can remember it as you will need to quote this to customer services when asked). You can then personalise your Bet365 experience by choosing your odds display, time zone and claiming your bonus code. Then click on ‘Join Bet365’ and you’re ready to get betting! It really couldn’t be any easier!

Sports Betting at Bet365

Aside from easy registration – one of the biggest attractions of Bet365 is the quality of sports and cricket betting. Not only can you access odds in decimal, fractional and American format, but they offer a vast selection of sports, esports, other specials – and very competitive odds!

In total, there are around 33 different sports to bet on at Bet365 at the time of this review. As well as cricket, they offer football betting, tennis, horse racing, American sports and more niche sports such as water polo, trotting, badminton and even virtual sports betting. Whatever you are looking for. Within each of these sports, there will be numerous markets and leagues – and because they even have a ‘Bet Builder’ product, there are limitless ways to bet on whatever sport you want!

You can also feel assured that their odds are also very competitive! When we looked at the quality of their margins, we looked at their odds overround. No profit would equate to 100%. Anything over 100% would represent the amount of profit a bookie makes from their odds. Ideally, they shouldn’t be over 100%. When we calculated the overround of some random odds, they all came out at around 106%, which shows that their odds are competitive and good quality.

As well as offering lots of great pre-match bets, they also offer excellent in-play betting options for cricket and other sports. In order to access their live betting markets, simply click on ‘in-play’ and check out what different sports and events are available for in-play betting. There are some excellent live sports and betting markets to choose from, with many offering top-quality live streaming with seamless live updates. There are also audio-only options, all of which offer bettors a fully immersive betting experience.

There is also an excellent live scores and match stats section which is perfect for keeping an eye on a match as it plays out. It’s pretty difficult to find any fault with this in-play betting selection!

In terms of cricket live streaming, this is only available to customers that have money deposited into their accounts.

Esports Betting

If you fancy taking a break from cricket and traditional sports betting then there is also an excellent selection of esports bets available to enjoy. There is a varied portfolio of eSports betting options including CSGO bets, Dota 2 betting, League of Legends, StartCraft 2, King of Glory, Warcraft 3 and more. What’s more, if you’re a football fan, then you’ll also be pleased to know that Bet365 is also considered one of the best FIFA betting sites in the country!

Other Bet Types

As well as traditional bets and esports, you can bet on the outcome of all different types of events happening across the globe. You might be able to bet on who will be crowned Sports Personality of the Year, who will win the next General Election, which wins Strictly Come Dancing  – and even place bets on the Oscar ceremony. There are numerous possibilities.

Bet365 Bet Builder and Cash Out Features

One of the reasons Bet365 stands out from others is because of its abundance of betting features, particularly its Bet Builder and Cash Out features.

The Bet365 cash out feature allows bettors to withdraw a reduced amount of winnings before the bet has concluded, to prevent you from losing your entire stake. Bet365 also gives you the option to partially cash out if the predetermined win hits a certain sum of money. This gives you full control over your entire bet, from start to finish.

Their Bet Builder function means that you can create your own bets from the bottom up and make the bet as safe or risky as you like. You can add all different parts to your bet – and build the exact bet that you want to make, which means that your betting options are practically endless.

Payment Options at Bet365

If you have decided that you like what you see, then you will need to make your deposit in order to start betting. This is very straightforward, with plenty of options, lots of currencies supported and zero fees!

The bet365 cricket and sports betting site offers an excellent selection of depositing options including debit cards, Neteller, PayPal, Paysafecard, Google Pay, Apple Pay, fast bank transfers and even cheques! Because of their dedication to responsible gambling, they allow you to set a deposit limit so that you can deposit no more than a set figure in a certain amount of time. Although limits can depend on the payment method chosen, generally there is a minimum deposit of £5 (or currency equivalent) and maximum deposits range between £770 and £100,000 depending on your preferred option (or currency equivalent). All deposits are instant and free although bank transfers can take up to 10 working days.

There are around 18 different currencies supported for deposits with debit cards.

In terms of withdrawals, there are basically the same options available. There are no withdrawal fees and withdrawal times vary depending on the chosen method. For example, eWallets can take under 24 hours, debit cards can take up to 5 days and cheques can take as long as 28 days to clear. Minimum withdrawals range between £5 and £100, with maximum withdrawals being as much as £100,000 depending on your chosen withdrawal method (or currency equivalent as specified on the site).

Remember to check out the different payment options before choosing your preferred deposit and withdrawal method so that you know what to expect.

Once you have chosen your preferred depositing option, simply open up your account in the right-hand top corner of your screen. Enter your payment details and then enter the amount you want to deposit then hit the deposit button. In most instances, the money will be in your account instantly.

Once this has been done, you can start flicking through the different betting options and choosing what bet to make first!

In terms of withdrawing your money, it’s very simple. Just head back into the account section of the site and open the withdrawal section. Your bank details will already be there as you will be required to withdraw using the same method with which you deposited. You just need to enter how much you want to withdraw and click on ‘withdraw’.

As soon as that is done, you will be able to access your updated account balance so you can see when it has been processed.

If you do encounter any issues, you can contact the customer support team for assistance.

Bet365 UK Welcome Bonus

The sports betting offer for new customers is currently ‘Bet £10 and get £50 in free bets. In order to claim, you need to make a £10 deposit and bet365 will give you 5x that amount in Free Bets as long as you place a qualifying bet that has been settled. Free Bets will be paid as Bet Credits and there will be minimum odds and bets that apply as well as certain payment exclusions: The standard terms and conditions are:

“New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.”

This is only available for new players and you will need to claim the offer within 30 days of registration. Your bet credits will be added to your account balance and are non-withdrawable.

Other terms and conditions you need to note include:


  • To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £10*) and they must settle within 30 days of claiming the offer. Only qualifying bets placed and settled after claiming the offer will count towards this requirement.
  • Apple Pay, Google Pay, PayPal, Paysafecard and all other prepaid credit and debit cards, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless we have successfully verified an accepted form of your Identity Documents and you have entered a Postal Verification Code (PVC), or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.
  • Bets placed must meet certain conditions to count towards the release of your Bet Credits:
  • Must contain at least one selection at odds of 1/5 (1.20) or greater.
  • In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
  • Where a stake has been partially Cashed Out, only the remaining active stake will count.
  • Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
  • Fully Cashed Out, Instant Games, Gaming, void bets or In-Play bets which are settled as a push will not count.
  • Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
  • Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.
  • or currency equivalent
  • T&Cs, time limits and exclusions apply.”

It is important to make sure that you fully understand the terms and conditions before claiming the offer!

Bet365 India Welcome Bonuses

There is also a selection of promotions and bonuses available for Bet365 India players as well. As a newly registered player, you will be able to claim a very generous welcome offer to get started – and there are currently two different types of offers available to get you off to the best possible start:

Bet365 India Free Bet Bonus

For cricket and sports betting fans, the Bet365 site offers a free bet welcome bonus. If you make a first deposit of ₹400 or more, you can claim a maximum bonus amount of  ₹4000. You do not need to enter a Bet365 promo code to claim the offer.

The bonus free bet offer comes with a 12-times wagering requirement which you will need to complete before claiming the bonus or winnings. The bonus and wagering can only be placed on single bets with odds of 1.20 or higher.

  • The sports betting offer is a maximum of  ₹4000 in free bets
  • There is a 12-times wagering requirement attached
  • You need to deposit  ₹400  or more to claim the bonus
  • No promo code is required.

Bet365 India Casino Bonus

If you are more interested in playing at the Bet365 India casino then you can claim the casino welcome bonus of 100% deposit match bonus up to ₹8,000. This bonus comes with a 30-times wagering requirement attached. You can use the bonus money to play many of the games on the casino site as stipulated in the bonus terms and conditions. However, you will need to enter the Bet365 bonus code BONUS100 in order to claim the offer.

  • The welcome bonus is up to a maximum of ₹8,000
  • There is a 30-times wagering requirement attached
  • You need to enter code BONUS100 

Remember, some bonuses require bonus codes and others don’t so check the T&Cs carefully.

Other Sports Betting Promotions at Bet365

As well as the sports betting welcome bonus, there are all different promotions available for different sports bets. Regular promotions might include price promises, football bonuses, bore draw money back, early payout for going 2 goals ahead, tennis accumulator offers, bet boosts and more.

Remember, these offers are updated regularly, depending on the time of year and what events are currently happening, so make sure you regularly visit the promo page to see what’s happening!

VIP and Loyalty Program

Strangely enough, it seems that currently, bet365 doesn’t actually offer either a VIP program or loyalty scheme – or if they do, then it is exclusive by invitation only and they don’t advertise it! Indeed, bet365 advisers have stated that there is, in fact, an exclusive program available for players that it reviews weekly – and they will contact any player personally that is eligible to join.

Bet365 Safety and Security

The bet365 sports betting site is licensed and regulated by the UK Gambling Commission. It also holds licences from Gibraltar and Malta, which means that it can operate legally and safely within numerous countries across the world.

In addition, Bet365 uses state-of-the-art encryption technology to make sure that any information entered into the site and held on the site is fully protected. They also provide a fully comprehensive privacy policy section which informs all players of how their data is stored and used. You will also find here the Complaints Procedure section.

Responsible Gambling 

Bet365 is also fully committed to responsible gambling and is fully committed to ensuring that its players always gamble responsibly. On the site, you will find tips on how you can recognise a potential gambling problem. There is also a budget calculator and you can track your deposits and spending on the site.

Players can set their own deposit limits, which allows them to control how much they can fund their account in a certain time period. There are also reality checks, which notify players when they have been logged into the site for an extended period of time. Then there are time-outs which allow you to set a specific time period for which you can take a break from betting and during this time you won’t be allowed access to your account. The next step they offer is self-exclusion, which allows you to set a period of months or years where you won’t be able to gamble on the bet365 site. This is recommended if your gambling is starting to get out of control.

This is a safe and secure cricket bookmaker that takes your security and well-being very seriously.

Bet365 Customer Service

As you would expect of a bookmaker of this calibre, the customer service at bet365 is one of the best and most comprehensive that we have seen. They have clearly put time and effort into making sure that queries can be answered instantaneously. 

It is very easy to find the customer support section. Firstly, there is a very in-depth FAQ section for the more standard queries. However, if these don’t help with your issues, then you can contact the team via live chat, email, phone, web message and even via the standard post!

When trying out the 24/7 live chat function, we found the customer service representative to be polite and helpful. We were required to wait for a few minutes before being answered, but not too long. The waiting time will depend on how busy they are and is to be expected from a bookmaker of this size. Even in rush hour, the answering time was still impressively quick and the response was helpful and in-depth. We were very impressed with the response received.

The email option, of course, takes somewhat longer and can take up to a day or more depending on how busy they are. This isn’t the best option for urgent queries although the responses are still in-depth and helpful. In a similar way, we have the web messaging system which operates as an internal bet365 email system. These usually take just a few hours to receive a response.

Finally, we have a free phone number, which is also available 24/7. These are usually answered quickly and again, we found the operators to be very helpful and professional.

Overall, we found each of the options to be fast, friendly, professional and very helpful, answering any queries we had. The fact that it’s available 24/7 is even better – and for these reasons, it comes highly recommended!

User Experience

The bet365 website and user interface are sleek, simple and effective. It isn’t all bells and whistles to look at, there aren’t fancy animations advertising fancy bonuses, this is all about simplicity and branding. As such, it looks smart, professional and appealing to players old and new.

The bet365 website makes it really very simple to find whatever you want with ease. The website is highly organised and accessible for all players. Considering the amount on offer at bet365, this must have been no easy feat! 

We also liked the dedicated ‘Form and Stats’ section which provides in-depth and detailed stats for a wide selection of ports. This helps players to make even more informed bets, giving you even more chances of getting a win. You can also access the site in 20 different languages, so you have a quality service whether you’re playing bet365, bet365 India – or playing on the site from anywhere in the world.

Bet365 Mobile and Bet365 App Download

Any good sports betting site should offer a decent online mobile betting site and/or mobile cricket app. The great news is that bet365 does just this. Not only is it easy to download the bet365 apk on both iOS and Mobile, meaning instant access to a well-designed sports betting app, but there is also a great fully mobile-optimised website.

You can download the app via Google Play or the App Store and it takes just moments to download – and is definitely up there with one of the best cricket mobile betting apps out there. It is well organised and everything you might look for is very easy to find. You can also enjoy features such as Bet Builder and Cash Out as well as high-quality live streaming.

They have clearly put a lot of time and effort into creating the perfectly optimised mobile bet365 betting service perfect for all players to enjoy.

Other Bet365 Services

Although it is most famous for its world-class retail and online sportsbook, bet365 actually offers a variety of other services as well. It has an excellent casino site which offers a fantastic selection of slots, poker games, bingo and numerous other casino table games. There is plenty to be said about this casino – and it deserves its own in-depth review. However, we can certainly say that it is well worth a look if you fancy a change from cricket and sports betting.

So, if you are a punter that likes to enjoy sports betting and casino games – and a site that offers a high-quality service in both areas, then bet365 could be just what you’re looking for.

There is also a separate online casino welcome bonus available which is a 100% bonus up to £100 if making a minimum first deposit of £10  and entering the bet365 promo code BONUS100. This comes with a 20-times wagering requirement and other terms and conditions you should look into before claiming.


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Bet365 Conclusion

We knew from the get-go that this would be a great sports betting site and cricket bookmaker. There is no way that you can reach the heights that bet365 has reached without offering a top-class product. But is it the right bookmaker for you? Well, the answer to this is – probably!

In most of the many services they offer, they lead the industry – and there aren’t many areas worthy of criticism. However, that’s not to say that there aren’t a few minor issues to be addressed. We would like to see a more transparent and available loyalty or VIP program… as this may attract even more high-rolling bettors. However, there’s not much else to complain about.

This is a bookmaker that certainly does tick pretty much all the boxes. The deposits and withdrawals are quick and straightforward, and the sports betting product is superb, with lots of great markets and leagues, bet types and betting features, along with very generous betting odds. The website on mobile and desktop is very easy to use and navigate. There is also a fantastic help section, with a solid FAQ section and round-the-clock customer support. Then, of course, the well-designed bet365 app takes it to the next level. So, why don’t you check it out and see how it works for you?!

Players from Virginia (VA), United States are not accepted.
Players from Virginia (VA), United States are not accepted.
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Players from Virginia (VA), United States are not accepted.
Players from Virginia (VA), United States are not accepted.


Our Rating
Trust & Fairness Rating
Games & Software Rating
Promotions & Bonuses Rating
Customer Support Rating

Pros & Cons

  • High betting limits
  • 45+ Sports
  • Huge in-play offer
  • Live Streaming
  • Partial/Auto Cashout
  • Bet Builder
  • Edit Bet
  • 150+ extra bets on top leagues
  • 97.0%+ on Asian Handicaps
  • Lots of outrights
  • Very fast withdrawals
  • Quick bet settlement
  • Quick and easy mobile app
  • Often limits winning accounts
  • Complicated website for beginners
  • Slow CS with template answers
  • Neteller & Skrill not available to new UK players
  • Average odds on secondary leagues


    • Bookmaker Type:
      Asian, European
    • Sports: